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Events & Conferences

“In a metrics-driven world, anecdotal evidence about how well an event turned out – ‘the booths were crowded’ or ‘we came away with a fistful of business cards’ – doesn’t fly” – Joe Mullich (Wall Street Journal)

Do you know the answers to these questions?

1. How do attendees feel about

while speakers are on the stage?

2. How do you currently identify facility issues in time to correct it? E.g. room temperature, food / beverage, staff unfriendly, sound issues

3. How do you capture and use information about your delegates? Their background, demographics, designation, interests

4. How do you facilitate engagement before and after the event?

5. How do you measure, track and monitor key customer experience metrics that predicts future behaviour?

 

Combining these will create unique experiences, lead to sales opportunities and loyal attendees, speakers and sponsors that will continue to use and promote your brand to colleagues.

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