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Customer Capital

The value of relationships that a business builds with its customers which is reflected in their loyalty to the company, staff and products


By deploying a range of proprietary models, methods and frameworks which ensure that your entire organisation prioritise customer & staff impacting efforts in a systematic way based on best practice principles


Through acquiring more customers; retaining existing customers; building deeper relationships; offering more innovative products & services or through penetrating new market segments


The entire value chain - leadership to front line staff; internal and external customers; vendors; suppliers; distributors; franchisees; sponsors; affiliates; partners etc.


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Unique selling point

Disruptive thinking and technology with a customer-focus that is quick to market, flexible & cost-effective

apptique engagement model

That differentiates your business


Our Modules, Platforms Assessment & Collaboration Tools


Your content & subject matter expertise

value proposition

Your product & service



Enablers to improve customer experience


Services to improve customer experience

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Have a Rolls-Royce Year in 2017!

The Rolls-Royce urban legend A 20 year old Rolls-Royce broke down, unable to drive any further. The owner called the emergency number and within minutes a service representative was on the scene to assist. Once back in the workshop, an expert from London was flown in to investigate and inspect the vehicle. It was found […]

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7 Things innovative event organisers are doing

When it comes to the world of professional events – from well-established legacy conferences to cutting-edge corporate retreats, the industry is ripe for change as well as a technological revolution. Though the industry is well on its way to embracing a more tech savvy, dynamic future there are quite a few stragglers left in the […]

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Customer Experience Trends for 2016

Customer Experience (CX) will continue to grow in importance for companies and an even larger number of organizations will begin their CX journeys. 2016 is “The Year of Emotion.” Last year was named “2015 – The Year of Employee.” In this environment, we expect to see: Culture Change Intensifying Peter Drucker once said, “Culture eats strategy for […]

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